Upcoming Nonprofit Workshops in the Martinsburg Area - Sponsored by
N.E.T.

Go to http://www.uwayep.org/volunteer/training.htm 
For more information and to register

From Eight Tracks to iPods:  Generational Differences and Fundraising
Instructor:  Jane Marks, Executive Director of the WV Alzheimers
Association.
Friday, September 25, 2009                     
TIME:  10:00 - 12:30                                                   
         
Location:  WVU East City Hospital, Byrd Health Sciences Center, 2500  
Foundation Way, Martinsburg, WV 25401
Fee:  $25 per participant      
CEUs:  Approved for 2.5 Social Work hours; 2.5 WVU CE Certificate in
Nonprofit Management hours (Core Area: Resource Development - Financial
Resource Development)
                                                               
We all know there are “rules” for fundraising….the proper way to
write an appeal letter, how quickly to thank donors, the elements that
compel someone to give, and so on. But as times change, and donors
change, is it time to change those “rules”?   X’er’s Nexters,
Millenials are moving in on “boomer” territory.    This thought
provoking workshop will explore who gives now and why and discuss
tactics to consider as you tailor your message to multiple generations.


Direct Mail 101
Instructor: Beth Raps, PhD, fundraising and organizing consultant and
teacher 
November 13, 2009; 10am-3pm
Location:  Blue Ridge Community &Technical College, 400 West Stephen  
Street, Martinsburg, Room C01
Fee: $25 per participant
CEUs:  Approved for 4 WVU CE Certificate in Nonprofit Management hours
(Core Area: Resource Development - Special Topics in Resource
Development)

This workshop teaches participants when and why to use direct mail and
gives one-on-one, hands-on practice writing a direct mail piece for
their own nonprofit organization.

Learning Objectives:  At the end of this workshop, participants will
1. Have drafted a useable direct mail letter for their own nonprofit
organization
2. Have had it gently critiqued by peers in other nonprofits
3. Understand the importance of evaluating direct mailings and how to
do that
4. Understand the importance of a timeline for each direct mailing, and
how to develop and use one
5. Understand how not to depend on direct mail but how to use it
appropriately in combination with other fundraising methods in
integrated campaigns and annual giving.